Client: Saint Michael’s College

I developed a three-part ad series for Boston Globe Magazine’s “College in 2025” issue, designed to run consecutively and build a cohesive narrative across placements. Centered around the campaign “Be More…,” each ad highlighted a different message–be more curious, be more brave, be more daring–encouraging prospective students to imagine a fuller version of themselves. The campaign extended beyond print into social media, creating a consistent and adaptable message across channels while reinforcing a bold, aspirational brand voice.