Client: Saint Michael’s College Admissions Department

I developed a yield-focused poster series using well-known quotes as the conceptual foundation for each design. Each poster translated its quote into a distinct visual narrative, creating a cohesive yet varied series that spoke to different aspects of the student experience. The posters were paired with a brochure that wrapped around and revealed each piece–adding a tactile layered moment of discovery. Together, the series was designed to capture attention, reinforce the college’s brand voice, and create a memorable touchpoint during a critcal stage of the decision-making process.